Fruidel Corporate Social Responsibility

Fruidel: Nationwide Office Fruit & Milk Delivery

Corporate Social Responsibility

At the heart of our corporate values lies a steadfast commitment to CSR. From our eco-friendly AdBlue technology vans to our biodegradable packaging and stringent eco-friendly policies, we actively minimise our environmental footprint. By embracing these principles, we are thrilled to announce our collaboration with the International Tree Foundation (ITF). For every fruit box sold, we pledge to plant an additional tree, furthering our commitment to environmental sustainability.

Fruidel Corporate Social Responsibility

"For every fruit box sold, we pledge to plant an additional tree, furthering our commitment to environmental sustainability."

- Fruidel

International Tree Foundation x Fruidel

ITF is the world’s oldest community-led tree planting charity, with a long history of growing trees and restoring and conserving forests. They function to plant, protect and promote trees in partnership with local communities to transform landscapes and lives.

Having planted over 6 million trees in 12 years, ITF aims to achieve 50 million trees planted by 2030 and create a sustainable impact in the world. To find out more about ITF, the wonderful work they do, and how you can donate, please refer to their website:
International Tree Foundation 

Our Impact

We recognise the profound importance of trees in enhancing community well-being, both locally and globally. Trees play a crucial role in mitigating climate change, purifying the air, and supporting biodiversity, which benefits communities worldwide. Additionally, trees provide shade, reduce noise pollution, and enhance the beauty of urban areas, contributing to a higher quality of life for residents. By supporting the International Tree Foundation, we’re not only investing in the health of our environment but also in the vitality of communities near and far.

ITF Case Studies

Trees funded.
Since 2016, ITF's Sustainable Community Forestry programme has offered vital aid to grassroots community organisations in 9 African countries. Through empowering strategic partners, international tree foundation fosters environmental initiatives that benefit local communities and the broader ecosystem. Collaborating closely with these organisations, ITF serves as an incubator, mentor, administrator, and monitor, tailoring support and delivering comprehensive training for each project.
Trees funded.
Supporting grassroots community engagement in tree planting, our work brings to life small-scale projects across the country. Over the last 20 years, the programme has supported more than 70 small-scale projects, from community orchards to native woodland planting. At just 13%, the UK has one of the lowest tree covers in Europe. Our UK programme is helping to restore nature while getting local communities involved in tree planting
United Kingdom

Reducing Waste with Marcus Rashford MBE

We’re also committed to reducing our waste and ensuring that our business practices positively impact the community and the environment. That’s why, alongside our tree planting initiative, we actively support FareShare, a charity Supported by MBE awarded global football sensation Marcus Rashford. Each week, we donate our excess produce to FareShare as well as contributing  to the Fareshare Christmas Appeal. These contributions go towards aiding the nearly 8,500 frontline charities and community groups across the UK. By diverting this surplus food and redirecting it to those who need it most, we’re not only minimising waste but also making a tangible difference in the fight against food insecurity.